Working as the Student Marketing Associate at McCombs BBA has been a transformative journey, where I’ve had the opportunity to apply classroom knowledge directly to real-world marketing challenges. In this role, I’ve developed, refined, and executed multifaceted marketing campaigns, ensuring the McCombs brand stays dynamic and engaging across various platforms. My responsibilities have spanned from daily content creation and social media management to comprehensive event marketing, allowing me to contribute to the holistic promotion of McCombs and its community.

One of the most rewarding aspects of my role has been overseeing the marketing efforts for major school events, especially the annual McCombs Commencement. My coverage of this milestone event has been uniquely personal and meaningful, creating lasting memories for students and families. I’ve become known for capturing the essence of McCombs events in ways that resonate deeply with both current and prospective students, faculty, and alumni. The content I produce not only boosts social engagement but also strengthens the sense of pride and connection within the McCombs community.

This role has provided me with extensive experience in social media marketing, event photography, and the creation of promotional materials. I’ve successfully managed to increase McCombs’ reach by over 18%, connecting with more than 7,500 new accounts, showcasing my ability to build a brand and engage an audience. Whether it’s designing custom graphics for events or crafting thoughtful social media posts that align with the needs of prospective students, I approach each task with a clear focus on McCombs’ goals and a deep understanding of its diverse audience.

What makes this role particularly special is that it’s more than just a job—it’s an opportunity to give back to the institution that is shaping me as a marketer. It’s been a meta-experience, where I’m marketing the same business school that teaches me the very concepts I put into practice daily. The exposure to different facets of institutional branding and event coordination has not only helped me grow as a marketer but also allowed me to build strong relationships with faculty, staff, and students. I’ve become attuned to the needs of McCombs’ current and prospective students, refining strategies to leverage the school’s resources to create meaningful connections and growth opportunities. This comprehensive role in McCombs marketing has taught me the importance of cohesive branding and the power of visual communication, all while helping McCombs stand out as one of the leading business schools in the country.