Inspired by the shared circular forms of the Target and Mastercard logos, I built a campaign around a playful visual metaphor: the Mastercard logo transformed into a ninja throwing star aimed at the iconic Target bullseye. The moment of impact revealed the campaign’s core message—a 15% cashback reward for using Mastercard at Target. From concept development and logo animation to storyboard and final advertisement, the project explored how strong visual storytelling can communicate a marketing message with minimal dialogue and maximum recall.